How to Market to Realtors®— that you know

Here's an Example

Key things to keep in mind:

1. Thank them for all the referrals they have sent your way. Make sure they know you are grateful for their business.

2. Explain that you discovered a way to help grow their business, and you knew you had to reach out.

3. Let them know that you did your research and HomeBinder will never sell client data, nor will they solicit them after the binder has been delivered.

4. Explain how HomeBinder works. That it is an electronic 3-ring binder to help homeowners with their largest investment. And you will be providing this binder for free with every inspection you perform. 

5. Tell the Realtor® they will be branded as the agent of record on the binder dashboard, on every maintenance reminder email and on the Sellers Report™. This will keep their image and branding in front of their clients over the lifetime of the home.

6. Explain that the Sellers Report™ will have all the maintenance records and any projects done to add value to the home. There is also a public link that can be used in the listing, but even more valuable, it can be given to the Real Estate Appraiser. This report is key in determining “condition” of the home and can impact the appraisal value a great deal. When the home sells for more, the Realtor® earns more!  Here is a case study you can also share with them, about a agent who got 14/14 homes appraised above value, using Seller Report. 

7. Finally, thank the agent again for the time spent with you. You may wish to follow up with the Self Serve link to give them a free binder for their personal home in a handwritten card. This step is rare in today’s world and will make your Realtor® feel special.

You can always give the agent a flyer that explains HomeBinder.  This actually comes pre-loaded with your branding at the bottom, and can be found in your resources tab.

How to Market to Realtors® — that you don't know

Here's an Example

Key things to keep in mind:

1. Establish that you are reaching out to them as the expert in their field. You will want to thank them for taking a few minutes to speak with you. 

2. Thank them for any referrals they may have sent your way. Make sure they know you are grateful for their business. 

3. Explain that you discovered a way to help grow their business, and you knew you had to reach out.

• If they are top producers, stress that HomeBinder will give added value to their clients. Be sensitive to how successful the Realtor® is, when mentioning how the platform can increase their sales. Most agents welcome the work, but being sure to recognize their accomplishments is important in building rapport.

• If they are not top producers, stress that HomeBinder can help them build their business by generating repeat business and more referrals.

4. Let them know that you did your research and HomeBinder will never sell client data, nor will they solicit them after the binder has been delivered.

5. Explain how HomeBinder works. That it is an electronic 3-ring binder to help homeowners with their largest investment. And you will be providing this binder for free with every inspection you perform. 

6. Tell the Realtor® they will be branded as the agent of record on the binder dashboard, on every maintenance reminder email and on the Sellers Report™. This will keep their image and branding in front of their clients over the lifetime of the home.

7. Explain that the Sellers Report™ will have all the maintenance records and any projects done to add value to the home. There is also a public link that can be used in the listing, but even more valuable, it can be given to the Real Estate Appraiser. This report is key in determining “condition” of the home and can impact the appraisal value a great deal. When the home sells for more, the Realtor® earns more!  Here is a case study you can also share with them, about a agent who got 14/14 homes appraised above value, using Seller Report.

8. Finally, thank the agent again for the time spent with you. You may wish to follow up with the Self Serve link to give them a free binder for their personal home in a handwritten card. This step is rare in today’s world and will make your Realtor® feel special.

Still have questions about agent marketing?  You can schedule a 1-1 meeting with Jillian here. 

Did this answer your question?