Effective marketing is about using multiple touchpoints to reach your key audience. Here are resources for the 3 key points where you can impact the message you send to homeowners.
PRIOR TO THE INSPECTION
Post an explanation on your website, and Facebook page. That will also help you market your inspection services to homeowners and agents. You can find official messaging about HomeBinder here.
Email clients to thank them for booking an inspection. You probably already do this, and this is also where you can explain further. Here is a template you can use for that.
AT THE INSPECTION
Verbally explain about HomeBinder “HomeBinder allows you to organize and save all related home information in one convenient online app. From storing paint colors to getting maintenance reminders, HomeBinder will help in all aspects of home ownership. Normally it would cost you $36 per year, but we give it to you for FREE, for the lifetime of your home ownership, as a part of your inspection.”
While you conduct the inspection, show them this video
Give them a flyer explaining HomeBinder. You can locate your branded flyers in your account, under the resources tab.
AFTER THE INSPECTION, FOLLOW UP VIA EMAIL
Email the agent a thank you for their business and to explain the value of HomeBinder to them. This might also be the email where you attach the inspection report PDF.
Email the homeowner a thank you for their business and to explain again about their HomeBinder subscription. Let them know that their inspection report will be either emailed to their agent, or uploaded to their binder.
If you use ISN, check out your resource center in your HomeBinder account. There are templates for many of these emails, already formatted for your use.