Effective marketing is about using multiple touchpoints to reach your key audience. Here are resources for the 3 key points where you can impact the message you send to your clients.

PRIOR TO THE CLOSING
Post an explanation on your website and Facebook page. That will also help you market your mortgage services to potential clients. You can find official messaging about HomeBinder here.

Share this HomeBinder for Homeowners explainer video and share educational materials on your social media channels and website about HomeBinder. You can access our folder for social posts here.

Email clients to thank them for choosing your business. You may already do this, and this is also where you can explain further. Here is a template you can use for that.

AT THE CLOSING

Verbally explain about HomeBinder “HomeBinder allows you to organize and save all related home information in one convenient online app. From storing paint colors to getting maintenance reminders, HomeBinder will help in all aspects of homeownership. HomeBinder is only available through an Authorized Partner, and we give it to you for FREE, for the lifetime of your homeownership, as a thank you for your business.”

Give them a flyer explaining HomeBinder. You can locate your Marketing Kit which includes branded flyers in your account, under the resources tab.

AFTER THE CLOSING

Email the client a thank you for their business and to explain again about their HomeBinder subscription.

Here is a template you can use for that.

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