Effective marketing is about using multiple touchpoints to reach your key audience. Here are resources for the 3 key points where you can impact the message you send to the agents that you work with.
PRIOR TO THE CLOSING
Post an explanation on your website and Facebook page. That will also help you market your mortgage services to potential clients. You can find official messaging about HomeBinder here.
Email the agents to thank them for their business or referral. You may already do this, and this is also where you can explain further. Here is a template you can use for that.
AT THE CLOSING
Verbally explain about HomeBinder “HomeBinder allows you to organize and save all related home information in one convenient online app. From storing paint colors to getting maintenance reminders, HomeBinder will help in all aspects of homeownership. Homeowners cannot purchase HomeBinder, but we give it to you for FREE, for the lifetime of your homeownership, as a thank you for your business.”
Give them a flyer explaining HomeBinder. You can locate your branded flyers in your account, under the resources tab.
AFTER THE CLOSING
Email the agent a thank you for their referral and to explain again about the HomeBinder subscription. Here is a template you can use for that.