Marketing to Real Estate Agents That You Already Know

Example

Speaking to Realtors® You Know

When speaking with Realtors® you know, you will naturally fall into a more friendly conversation. This is a good thing and you want to put the agent at ease quickly.

Be sure to thank the Realtor® for all the referrals they have sent your way. Express your gratitude for their business. Then explain that when you discovered a way to help them grow their business you knew you had to reach out.

At this point, you want to pause and let the agent know that you did your research and HomeBinder will never sell client data nor will they solicit them after the binder has been delivered.

You can then explain how HomeBinder works, that it is an electronic 3-ring binder to help homeowners with their largest investment. Let the agent know that you will be providing this binder for free with every inspection you perform. 

The Realtor® will be branded as the agent of record on the homepage of the binder, on every maintenance reminder email and on the Sellers report. This will keep their image and branding in front of their clients over the lifetime of the home.

Then, when the time comes to sell the home, the Sellers report will have all the maintenance records and any projects done to add value to the home. This report has a public facing link that can be used in the real estate listing, but even more valuable, it can be given to the Real Estate Appraiser. This report is key in determining “condition” of the home and can impact the appraisal value a great deal. When the home sells for more, the Realtor® earns more!

Finally, thank the agent again for the time spent with you. You may wish to follow up with the Self Serve link to give them a free binder for their personal home in a handwritten card. This step is rare in today’s world and will make your Realtor® feel special.

Marketing to Real Estate Agents That You Don't Know

Example

When speaking with Realtors® you don’t know, you will need to establish that you are reaching out to them as the expert in their field. You will want to thank them for taking a few minutes to speak with you. 

Be sure to thank the Realtor® for any referrals they have sent your way. Express your gratitude for their business. Then explain that when you discovered a way to help them grow their business you knew you had to reach out. If they are top producers, be sure to stress that HomeBinder will give added value to their clients more so than stressing that HomeBinder can build their business. Be sensitive to how successful the Realtor® is when mentioning how HomeBinder can increase their sales. Most agents welcome the work, but being sure to recognize their accomplishments is important in building rapport.

At this point, you want to pause and let the agent know that you did your research and HomeBinder will never sell client data nor will they solicit them after the binder has been delivered.

You can then explain how HomeBinder works, that it is an electronic 3-ring binder to help homeowners with their largest investment. Let the agent know that you will be providing this binder for free with every inspection you perform. 

The Realtor® will be branded as the agent of record on the homepage of the binder, on every maintenance reminder email and on the Sellers report. This will keep their image and branding in front of their clients over the lifetime of the home.

Then, when the time comes to sell the home, the Sellers report will have all the maintenance records and any projects done to add value to the home. This report has a public facing link that can be used in the real estate listing, but even more valuable, it can be given to the Real Estate Appraiser. This report is key in determining “condition” of the home and can impact the appraisal value a great deal. When the home sells for more, the Realtor® earns more!

Finally, thank the agent again for the time spent with you. You may wish to follow up with the Self Serve link to give them a free binder for their personal home in a handwritten card. This step is rare in today’s world and will make your Realtor® feel special.

Questions: Click the chat bubble at the lower right corner of the page to reach out to our team.

Schedule a 1 on 1 meeting about agent marketing or other to answer in-depth questions: https://calendly.com/rjillian/meeting

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